Catching Customers? You Need a Hook!
I’ve seen it too many times, a website someone has worked diligently on and looks great, yet the customers aren’t at your “online door” why? Chances are, you’re site may look great, be filled with fantastic information, and yet a dead end from a marketing perspective. If this is happening to you, it could be a simple fix. If you’re trying to catch a fish you need a hook and bait. If you’re trying to capture a customer, you need a hook and bait.
These two elements from an online perspective are “bait” being the desired element and a “hook” the tools used to capture their information.
The bait in many cases is some sort of free gift or free service. This could be a download, something sent with a purchase, a free consultation, and more. Usually it’s best to give away something that is automated so that when the customers gives their information an automated process takes over and delivers the item used as bait. For example, if you are offering a free online book, or “ebook” an automated system like the one found at www.Payloadz.com could be used. This system works by allowing you to upload the ebook to their servers, and when a customer purchases the product Payloadz sends new customer a link to download the book without any interaction from you. This service can be used to download these files for money, or for free. The choice is up to the web developer.
The bait could also be, for example, a free phone consultation or in-person consultation. This giveaway can be affective, but unless you know you are going to have a good return on your investment, you may want to be careful at first. You don’t want to end up giving all of your time away for free if you don’t have a good ROI or time to fulfill your order.
So you have the bait, now the hook. What tool will you use? If you’re looking for something simple use a contact form or email. Your words may read something like:
For a free tax consultation, fill out the contact form below, or email: customer@seoandonlinemarketing.com and state in the subject line “free tax consultation”.
If you’re looking for something technically more complex, you could even set up a button using a service like ringcentral.com, which will call your phone, then your customers and connect you to each other. The wording in this case would be something like:
If you would like a free tax consultation, click the button below and talk to an agent to set up an appointment now.
This kind of bait and hook system should be on the first page the customer sees when visiting your site to get maximum efficiency from your website. Below is an example of this concept:
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Hmm… I read blogs on a similar topic, but i never visited your blog. I added it to favorites and i’ll be your constant reader.